About Us

The Philosophy, The Approach & The Process

My Professional Journey

After earning my MBA from the Indian Institute of Management Ahmedabad in 1998, I began my career as a management consultant. However, my love for storytelling soon drew me to the world of journalism. Over the years, I’ve held leadership roles with some of the most prestigious publications and platforms, including Forbes India, ForbesLife India, India Today, The Times of India, and DNA.

In 2018, I moved into new media ventures starting with the role of editor-in-chief at Arianna Huffington’s Thrive Global. I helped establish the platform’s editorial identity in India, collaborating with influential thought leaders to promote wellness and resilience.

Thereafter, and notably, I worked with leading edtech platform Emeritus, where I operated at the intersection of learning and content, developing engaging educational material to build meaningful connections with audiences.

I have also taken on thought leadership writing projects over the years. For example, I have authored and edited a coffee-table book for Harper’s Bazaar in 2018, celebrating the stories of 50 of India’s most trailblazing women leaders. Recently, I was the author and analyst for a definitive luxury report for Tata CLIQ Luxury, mapping the ecommerce luxury market in India.

Education, however, keeps calling to me. As a result, I also serve as a member of the advisory board for Involve, a social impact organization focused on peer learning modules.

I believe these diverse experiences have given me a unique perspective on storytelling, which I bring to my work as a college essay consultant, helping students craft narratives that truly stand out.

Why I Do What I Do

After years of crafting stories as a media editor and writer, I’ve seen how a well-told narrative can change perceptions. I’m excited to help students discover and share their own unique stories.

I believe every student has a compelling narrative just waiting to shine. My goal is to make the essay-writing process feel natural and fun, ensuring your true self comes through on every page.

Also, this is a stressful phase in the life of students and their families. I have a natural empathy for young minds seeking to achieve their goals, and I find it meaningful to help ease the stress of college applications. I’m here to offer friendly, hands-on support so you can confidently put your best foot forward.

WHY WORK WITH ME

Highly Personalized

My first step is to get to know each student—understanding their experiences, personality, achievements, and aspirations—to help craft a cohesive and impactful application narrative.

Collaborative Process

We meet over Zoom and edit drafts on Google Docs. There’s no limit on the number of calls or drafts; we work until both of us are confident in the final essay.

One-on-One Attention

I work with a limited number of students and personally edit every draft. There is no outsourcing.

Systems Matter

Deadlines are sacred for college applications. To ensure best outcomes, we don’t rush the process. Instead, we work to a pre-determined plan.

A Supportive Environment

Having been part of a rigorous application process myself, I understand the pressure of competition and the value of dreams. You won’t find any cynicism here!

SKILLS ENHANCEMENT

I do not write essays for students. I want students to feel confident about their writing skills, and encourage them to find their voices.

How We Will Work

Brainstorm

Before writing begins, we’ll dive into a comprehensive brainstorming session to uncover your unique experiences, values, and aspirations. This session is designed to identify the key stories and themes that will form the foundation of your essay, ensuring it authentically reflects who you are.

Review

Once the student has written the initial draft, I’ll provide detailed feedback in the first round of edits. This includes suggestions for refining structure, enhancing clarity, and amplifying impact while staying true to your voice. Together, we’ll work on revisions to strengthen your essay.

Edit & Finalise

In the final round of edits, we’ll ensure all changes are implemented, polishing the essay for submission. This stage focuses on perfecting grammar, tone, and flow, leaving you with a compelling and submission-ready piece.